Do I Really Need a Website? – Exploration Series Part 8

· No Comments · Affiliate Marketing

I receive email offers and promotions every day telling me that with this or that product I can do affiliate marketing even without a website. That is true – you really can start promoting and marketing affiliate products without a website. Some of the ways this can be done are through email marketing, offline promotions, writing e-books, writing ezines and engaging in online discussions on forums, chats, and message boards. The real question is, should you?

While starting in an affiliate program without a website may be possible, becoming truly successful in affiliate marketing without a website is another thing. A few have probably gained enormous success without a website, but it is a rare instance that “newbies” can reach such levels of success. So despite all the claims otherwise, I still recommend that you do need a website.

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Having a website creates a lot of advantages in affiliate marketing. It provides you a place where you can: advertise your affiliate products to a wide market; creatively promote multiple products using your own style and personality; provide high-quality content and information to consumers who have a problem you can solve; and establish a reputation as a serious professional.

One of the reasons many people are hesitant to get into affiliate marketing, however, is realizing they want and need a professional looking website, but they lack the skills or knowledge to create one. How do you build an affiliate marketing website? What are the easy steps to build one?

Don’t be disheartened. There are many page generation tools and fast launch sites available online, and there are countless online resources that can help you build an affiliate marketing website. Whatever route you take, though, will require time to study and learn the whole process. If you’re serious about affiliate marketing it is worthwhile to learn as much as you can. As you educate yourself in these fields, you are increasing your advantages against your competitors.

Now…let’s step back a bit. If you are like most people, you are imaging a multi-page, incredibly complicated website. Forget that! All you really need is a one-page site – a “landing page“. Landing pages are simply web pages where visitors are directed to do whatever you want your potential customer to do, be it to go to the merchant’s website or to click a web ad. Landing pages are really no different from single web pages in a multi-page website.

Start out by creating one page for each affiliate product you want to promote. Creating an affiliate website on your own would be cheaper and more interesting than hiring it out, and in the process you will increase your knowledge in information technology and the use of computers, softwares and the internet. And you can do it! Here is my favorite site for learning how to build your own website. The resources here can get you started easily and cost-effectively.

The first step to building your marketing website is to have an idea what products or services to promote and to decide on the theme or niche of your website. This will help you plan the design and lay-out of your web page.

The next thing is to choose a domain name and get it hosted. The domain name is a unique name used to label the actual address of your website on the Internet. To decide on your domain name, try to incorporate one or more keywords that relate to the type of product you are endorsing. Having the right keywords in your domain name will make it easier to attract visitors to your website. Also, choose the top level domain or extension, .com because it is most popular and generallycarries more authority.

The next step is to present high quality content. Don’t merely promote the product by putting up hyped-up ads. Keep your visitors interested by including relevant and useful information that will make them click the link to the business site and buy the product. Remember that a poorly thought-out website means few visitors, no sales and ultimately, no commissions.

Make your site simple but pleasing to the eyes and interesting to read, drawing your customer to take the right action. To help you with your design, check out some other websites promoting similar products, and this will give you ideas on how you can make your site look better. Don’t copy anything word for word! That is stealing and you will be violating someone’s copyright.

Being an affiliate marketer and growing your own business should be fun…as well as being challenging and profitable…so focus on what you like and what you do best, study and learn what you need to know, never give up, and you will achieve your goals. And you will have your own website!

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