Affiliate Income Source

You may have everything you need to succeed in a business such as affiliate marketing – the necessary drive, diligence and perseverance to learn and understand how the system works; plus all the necessary tools for maintaining your business – including a really unique and interesting website. You are set up to earn a fortune…if only people could find you!  All your efforts will prove to be worthless if you don't drive traffic to your website.

Highly targeted traffic is one of the most important challenges you will face. The internet is immense and there is fierce competition, so attracting targeted traffic is a task that should be taken seriously if you want to succeed  and make a profit. Fortunately, it can be done – there is room for everyone.  But you need to find the best methods to help you drive traffic to your website. 

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Now, this is a huge topic, so I will only touch on some of the better known methods here, but it will provide an overview and get you started in your research, then you can concentrate on your own plan for what will work best for you. The first thing to understand is how search engines work and a bit about search engine optimization. 

What is search engine optimization?  Search engines are sophisticated pieces of technology which allow users to quickly find relevant websites by searching for a word or a phrase.  So for effective search engine optimization you need to include keywords and phrases within your content, properly targeting your market, and using those key words your prospects will actually search for. Making use of effective search engine optimization techniques will improve the page rank of your website, and over 90% of your business will likely come directly from search engine results.

Updating your website everyday and adding high quality content consistently will help you achieve high page rank. This seems simple, but many websites fail because they don't provide content that visitors find interesting. The successful sites are interesting, well-written and regularly updated, creating highly engaged visitors who return again and again. 

People on the internet are looking for information. The more relevant information you provide for them and the more helpful it is, the more likely you are to make the sale. Writing articles is the most effective way to build quality content for your site. As you build an archive of articles, make sure to include a directory so the search engines will catalog your online articles.   Your articles will add to the value that continues to draw online visitors.  

You should also develop a linking strategy as a part of your search engine optimization. Locate a family of other sites with related content, then contact the other webmasters for a possible link exchange partnership.  Not only does this provide free advertising for your site, but for each link that you have pointing back to you, that is another opportunity for your potential customer to find you. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

We can't have a discussion about traffic without mentioning Google's Adwords, one of Google's advertising services. I have never used this method and probably never will. It doesn't appeal to me for many reasons, but with the right preparation, that doesn't mean you shouldn't use it. It requires a vast amount of knowledge and skill to be successful, however; otherwise, you can lose your shirt.  Since it is usually quite costly, is cut-throat competitive, and only the experienced ones win, I don't recommend this at all for beginners. 

But you ask, how does Google Adwords work? Google, as you probably already know, is the largest search engine on the web, receiving over 200 million queries each day.  As such, webmasters are keen on having their websites rank high in the search engines, resulting  in high traffic for that website.  Google displays relevant text based ads within its search engine results page termed "Sponsored Links". Whenever a particular keyword is searched, these relevant links appear in a separate section, giving excellent exposure to the sites listed.

How do you use Google Adwords? In a nutshell…first, open an account; then create an ad group, design the ad, select keywords, and determine maximum cost per click that you are willing to spend. With a clear message, you will be attracting qualified leads, which can eventually convert to sales. Thus, the importance of selecting the right keywords cannot be overemphasized, and that is what makes this method tricky for beginners.

Google Adsense is a form of affiliate marketing, where Google acts as the intermediary between the affiliates and the merchants.  Compensation is on a pay-per-click basis.  Advertisers provide text ads pertaining to their products, and they pay Google a certain amount each time their ad on your site is clicked.  You place an Adsense code on your website and Google takes care of the rest, placing ads on your site that are generally relevant to the content of your site.  This can be advantageous for you, but it works better on some sites than on others.

For example, if you are promoting specific high commission affiliate products, it would actually be a disadvantage to place Adsense ads on your site, as they draw the visitors away from your site to ads that pay less.   

Now for my favorite. If you've been online for more than ten minutes, you have heard, "The money is in the list".  Many scoff at this and say it isn't true, that you don't need a list, but I disagree. While I'm sure you can make some money without a list, any serious online marketer has – and needs – a list of targeted people interested in their wares.  Your list is one of your most valuable assets. 

By using autoresponders to create message series and personalized newsletters to keep them aware of your new products and services and as a way of keeping track of them, you will have a ready audience that you can continue to grow. 

One of the easiest ways to build a list and reach a wide customer base in a short amount of time is through joint venture giveaways.  Now, I said easy…not effortless.  It does take a bit of work to learn and to get everything set up, but the rewards are great and can get you on your way quickly without spending a ton of cash.  You will benefit by participating in the upgrades (inexpensive), but you can do an entire giveaway and get signups absolutely free.  Having a responsive list will then allow you to expand your promotions and attract more traffic by participating in other types of joint ventures and ad swaps, as well as having a targeted crowd with whom you build trust and who will subsequently purchase from you.  

Now that you have an idea of the options available to you for generating traffic, it is important to spend time learning and knowing your market through and through.  A solid customer base is created by targeting those who have a special interest in the theme or topic of your website, so the better you know your market, the quicker you will attract the right visitors.   It's always advantageous to plan your moves in any business, so plan traffic generating strategies that will pull targeted traffic towards your website and convert them to sales.

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